When the three p's of great current market pricing, fantastic presentation and targeted promotion are all aligned, sales happen. This home listed on Inverloch Hot Properties went from photoshoot to sold in under two weeks! Get the pricing wrong and your home can sit "above" the market for months with little or no interest. Get the presentation wrong with poorly lit imagery posted online forever and potential buyers will simply swipe left and bypass your property even if it may be a great match for them. Get the promotion wrong and the perfect buyers may never even see your property, leading to open for inspections with no shoes on the front porch.

It's important not to fall for the big mistake many sellers make when trying to assess the value of their property. they look around at what else is for sale and determine a price for their own property based on the asking price of other homes. If you are going to assess the approximate market value of your property, you need to start with recent sale prices. ASKING PRICES MEAN NOTHING. Whatever you do, don't be drawn into letting an asking price influence your opinion. Actual sale results mean everything and will give you the best indication of value. Many other home sellers get duped into getting an army of local agents in to "appraise" their property and choose the agent who promises them the highest price, sometimes hundreds of thousands of dollars above it's true market value, only to find themselves hammered down on price by the agent back to the true market value once they have you signed exclusively.

Make sure to ask the agent you are going to entrust with the sale of your home to show you statistics that back up their promise. What you are looking for here is the difference between the original price listed and the actual sold price. This is often withheld on the portals so you just see "sold - contact agent for price".  The best way to make your selection is to see firsthand what other's are saying about their experience with Verified reviews on independent platform Rate My Agent - Australia's #1 verified agent rating platform.

Click HERE to learn how to set the right marketing price for your property

In a click through world, if your real estate imagery doesn't pop, neither will your sale. Why would you try to market anything with terrible imagery, let alone your most valuable asset. OVER 90% of real estate searches now begin online. If your agent hasn't invested in top tier professional imagery and marketing to sell your home - what else will they be cutting corners on?

• FLOORPLANS - One of real estate’s greatest kept secrets is that buyers love floor plans. Floor plans help sell properties. And they make your listings stand out from other property listings. Win-win, right? does your listing have one? Learn more HERE

• AERIALS - Bring more buzz to your listing and really showcase the location and visual appeal of any property. Aerials images and video will highlight and grab attention and can help to sell your property faster. See examples HERE

• WEBSITES - Bespoke property websites allow you to showcase a property without the unnecessary distractions of competing properties and without the clutter of the major real estate portals. To view our customised listing websites click HERE

• VIRTUAL STAGING - Virtual staging is a powerful tool for overcoming the obstacles of selling an empty home & can save time and money when compared with physically staging homes. Virtually staged photos can have a huge impact on sales. Click HERE for examples of our staging process

• VIDEO - Video is now a cornerstone of real estate marketing and your property should have one. Less than 9% of agents create listing videos. Video marketing is one of the most powerful marketing tools as it fosters engagement, storytelling and authenticity, and today social video generates around 1200% more shares on average than text and images combined. For more property videos check out our Vimeo Page

Most buyers browse the web for 5.5 hours every single day - but only spend on average 8.4 minutes on property websites. The rest of the time they're scrolling through social media and searching the web.

• 58% of people buy within 5km of their existing home.
• 60% of Australia's population is now on Facebook and Instagram.
• 90% of people on the internet are reached by the Google display network.