Selling Your Home Socially

Numbers are persuasive.

• We spend 1 hour and 39 minutes on social media every single day
• 8 million Australians have an Instagram account — that’s 36% of the population
• 15 million Australians actively use Facebook — that’s 60% of the population
• Google processes more than 40,000 searches a second
• Australians are using Google to search for property more and more frequently. So much so, in fact, that ANZ is now using Google searches to gauge sentiment towards particular markets.

Through our media company www.inverloch3996.com we have an active and engaged audience of up to 25,000 who either love or would love to live in Inverloch -  including those who are actively looking to buy, and who are attending open homes every Saturday and Sunday in Inverloch.

When we set up a campaign for our property sellers, an audience of potential buyers is intelligently created using information stored on Google, Facebook and Instagram. So we can put ads for their property in front of the people who are actually attending open homes with other agents in the same area —  right now!

Status quo and most agents say that when you sell your house, you should pay a few thousand dollars for a premier listing on the portals. But what if you could keep that money in your own pocket instead?

We can run a pre-market listing campaign through our media arm www.inverloch3996.com and potentially find the buyer for your home at a fraction of the cost of listing on the portals.

We'll let you into another industry secret - most people in Australia (upwards of 90%) are viewing realestate.com.au on a mobile device and are searching by "date listed" or "price". We bet you do this too when you are looking. This makes the $2000 feature advert your agent just charged you for largely irrelevant - but does a great job of promoting the agent.

You can target listing ads to the same people actively searching the portals while they’re on other websites. After all, people spend a mere 10 minutes scrolling the portals — but they spend ten times that on social media, every day.

Should you be on the portals - 100% yes. Should you be spending quite as much on the ad - probably not.

Cost per click (CPC for short) is the price paid for every click on an ad within a campaign. The lower the number, the better the ads are performing.

In the real estate industry, the average CPC is $1.81. The average cost per click with Inverloch3996.com is $0.21. So, you could save $1.60 on every single click by using the 3996 platform. That’s huge!

You should probably know how we do this. Well, here’s your answer: by targeting the ads, with precision, to the buyers most likely to be interested in your property. That means less of your ad spend is wasted showing the property to people who have no interest in it, or are simply unable to afford a property like yours. We use the same artificial intelligence that powers major marketing platforms to do this. It’s serious business.

In a challenging real estate market it's no longer enough to put a sign in the yard, a card in the window and hope a buyer walks in off the street. We'd love to talk to you about our uniqe selling method in person.

CLICK HERE to reach out today