Why Photography Matters When Selling Your Home
September 28, 2019
What Goes Online - Stays Online!
When putting your home on the market, it's never been more important to put your best foot forward in terms of marketing. Without doubt THE most important piece of this puzzle are the images of your home. Over 90% of real estate searches in Australia now take place online and over 80% of those searches are made on a mobile device. If the agent you've engaged to sell your most valuable asset starts snapping away with their mobile phone you should probably show them the door. Once terrible images of your property are posted online to the major portals it can take years or even decades to get rid of them.
Today realestate.com.au is very much like tinder, you only have a very small window of opportunity to capture interest and if your home looks ugly potential buyers will simply swipe left and certainly won't consider an inspection. Even a great property can be made to look terrible with poor badly lit and composed photography. Resulting in little to no interest, calls to the agent or attendance at open homes.
The below property in Leongatha had been on the market for 6 months with little interest, no offers and hardly any inspections. The vendor re-listed with Inverloch 3996 | @realty
who arranged for us to re-shoot the property and create a full targeted digital marketing campaign resulting in over 25 inspections, 2 offers, a sale and a great result for the vendor.
Before & After
Hard to believe it's the same house isn't it? It's amazing the difference the correct angles, lens selection, correct colour balance and technical know how can make a property more appealing and enticing to potential buyers. In this instance 3996 Studio has also digitally staged the rooms to showcase the potential of the home and generate more interest online, less "swipe lefts" and more shoes on the welcome mat come open for inspection time.
Floor Plans Are No Longer Optional
Statistics tell us that on realestate.com.au one of the most viewed sections of a property on the portal is a floor plan. It's no longer optional. If the agent you have chosen to list your home has put your property online without one, again show them the door. A snapshot of your builders drawing is not acceptable either. Potential buyers need to be able to get an instant sense of the layout of your property, rooms sizes etc, before placing a call to inspect.
Video Is No Longer Optional
VIdeo is no longer an optional part of your marketing collateral when selling your home, anyone that tells you otherwise isn't marketing for the year we're living in. Across the digital marketing campaign the video for this property was viewed collectively over Facebook & Instagram for 16 hours and 21 minutes by targeted buyers. No mean feat when you consider the video is just 1 minute long!
We also created a dedicated property website for the home - where potential purchasers can find out not only more details about the property, but information on the surrounding area too - like the location of schools, hospitals, restaurants etc.
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"The results have been exceptional - we have seen a large increase in website visitation and registrations of interest in our project have increased from 1500 to well over 5000 in the past 12 months. Sales have also increased."
Brendan Condon
“They have exceptional knowledge of the digital space and were professional and friendly to deal with. In the first week of the launch our project had more than 1500 new unique views and a huge upswing in social media activity”
Troy Harris
“The reach of their digital marketing combined with the sheer beauty of the shots saw us have a buyer from outside the community make a special trip to see our house and it was sold within a week of the pictures being posted.”
Karen Milkins-Hendry
"Awesome. Your feature on our property was stunning and instrumental in the outcome that we achieved. It’s nice to see a fresh approach to selling properties, or should I say the places that we love and call home."
Nic Griffiths
The 3996 Team a have just photographed this stunning Inverloch renovation for a new Air BnB listing. According to experienced hosts, Airbnb photos are the first thing that attracts potential guests when browsing through listings. When done correctly, each photo can become a powerful tool that will help to boost guests' attraction to your listing.
Capri Place is fast becoming one of the premier housing developments in Inverloch and here Piasente Constructions have worked with db design to create a home that utilizes every inch of the limited block size of 368sqm while working within the confines of the height restrictions placed on the site by the body corporate. The spacious home offers amazing views, 3 private outdoor entertaining areas including an alfresco kitchen and large hot tub! - Take the tour below.
Talk about taking full advantage of a block! We love this home on Lohr Avenue Inverloch, built by the very talented team at Piasente Constructions the rooms are positively filled with light and space. It's one of those intriguing buildings that gives away nothing from the front facade, but unfolds layer upon layer as you enter and explore the space. Take a virtual tour below.
We visited Kernot earlier in the week to photograph this timeless farmhouse renovation nestled in the South Gippsland country side for the team at Altra Builders. The phrase "room with a view" never took on as much meaning as it does here. Perfectly position on a hilltop elements of the original farmhouse have been seamlessly blended with modern design elements to produce a finished product that is truly breathtaking, complete with wrap round decks - oh and did we mention the pool?
Stunning Cape Paterson beach house by Adapt Design Group a landmark property in Blue Water Circle Cape Paterson. How about this for a coastal retreat! Located in Cape Paterson's Blue Water Circle an address that's fast becoming synonymous with showcase properties and great Architecture. Always a pleasure to shoot for the Adapt crew who always manage to combine passive solar design with totally live-able environments.
Completed Meanderri Drive Inverloch Project By Davidson Builders
What happens when some of the region's premier home designers, custom home builders and glazing companies get together and collaborate on a project? - Here's the answer! Adapts Design Group, Harris Build and Taranto Glass have created something truly stunning here on a hill in South Leongatha.
Take a virtual tour of this stunning new Harris Build project based on a design by Adapt Design Group - wait till you see the master bathroom!
Great addition to the Grandview Grove landscape in Inverloch, this practical and stylish home designed by Beaumont Building Designs and built by the Davidson Builders team makes a bold statement.
Sunlight Blvd, Cape Paterson - Located in The Cape Eco Village - Victoria's most sustainable housing development. This is the first of hopefully many projects that Harris Build in collaboration with Adapt Design Group will be building at The Cape development, Cape Paterson